Privacy Policy

Effective Date: May 12, 2026

Last Updated: May 12, 2026

1. Introduction

Supre Auto Group (“Company,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, share, and protect personal information when you visit our website, book a rental, sign up for promotions, or otherwise interact with us.

By using our website or services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our website or services.

2. Information We Collect

Information You Provide Directly

Contact information: Name, email address, phone number, mailing address.
Identification and rental information: Driver’s license, date of birth, vehicle preferences, and other information required to complete a rental.
Payment information: Credit/debit card details, billing address. Payment information is processed by our third-party payment processors and is not stored on our servers.
Communications: Information you provide when you contact customer service, respond to surveys, or sign up for promotions.

Information Collected Automatically

Usage data: Pages viewed, links clicked, time spent on the site, referring URLs.
Device data: IP address, browser type, operating system, device identifiers.
Cookies and similar technologies: We use cookies, pixels, and similar technologies to operate the website, remember your preferences, and analyze traffic. See Section 8 for details.

Information From Third Parties

We may receive information about you from third parties, including our booking platform (Autoflow Fleet, autoflowfleet.com), our marketing platform (Klaviyo), payment processors, identity verification providers, and analytics providers.

3. How We Use Your Information

Process and manage your bookings, payments, and rentals.
Verify your identity and eligibility to rent.
Provide customer support and respond to inquiries.
Send transactional communications (booking confirmations, reminders, receipts).
With your consent, send marketing communications via email and SMS, including promotions, discounts, and special offers.
Improve our website, services, and customer experience.
Detect, prevent, and address fraud, security incidents, and illegal activity.
Comply with legal obligations and enforce our Terms of Service.

4. SMS / Text Messaging Program

If you opt in to receive text messages from us, the following terms apply:

Consent: By checking the SMS consent box on our signup form, you expressly consent to receive recurring automated marketing and promotional text messages from Supre Auto Group at the phone number provided. Consent is not a condition of any purchase.
Message frequency: Message frequency varies. You may receive 4–8 messages per month.
Charges: Message and data rates may apply, depending on your mobile carrier and plan.
Opt-out: You can opt out at any time by replying STOP to any message. After replying STOP, you will receive one confirmation message and no further marketing messages.
Help: Reply HELP to any message or contact us at support@supreautogroup.com for assistance.
Carriers: Carriers are not liable for delayed or undelivered messages.

We will not share your phone number or SMS opt-in data with third parties or affiliates for their marketing purposes. Phone numbers and SMS consent records are shared only with subprocessors required to deliver the messaging service (such as Klaviyo).

5. Email Marketing

If you provide your email address, we may send you marketing emails about promotions, new offerings, and updates. You can unsubscribe at any time by clicking the “unsubscribe” link in any marketing email or by contacting us at support@supreautogroup.com. Transactional emails related to your bookings will continue regardless of marketing opt-out status.

6. How We Share Your Information

We do not sell your personal information. We may share information in the following circumstances:

Service providers: With vendors who help us operate our business, including Autoflow Fleet (booking platform), Klaviyo (email and SMS marketing), Wix (website hosting), and payment processors. These providers are bound by contractual obligations to keep your information confidential and use it only for the services they provide to us.
Legal compliance: When required by law, subpoena, court order, or other legal process, or to protect our rights, property, or safety, or that of our customers or others.
Business transfers: In connection with a merger, acquisition, financing, or sale of business assets, in which case personal information may be transferred to the acquiring party.
With your consent: For any other purpose disclosed at the time we collect the information.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no system is completely secure. We cannot guarantee absolute security of information transmitted over the internet or stored on our systems.

8. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to recognize you, remember your preferences, and analyze how visitors use the site. You can control cookies through your browser settings, but disabling certain cookies may limit website functionality.

9. Data Retention

We retain personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce agreements. Specific retention periods depend on the type of information and the purpose for which it was collected.

10. Your Rights

Virginia Residents (VCDPA)

If you are a Virginia resident, the Virginia Consumer Data Protection Act gives you the right to:

Confirm whether we process your personal data and access that data.
Correct inaccuracies in your personal data.
Delete personal data we have collected about you.
Obtain a portable copy of your personal data.
Opt out of the sale of personal data, targeted advertising, or profiling that produces legal or similarly significant effects.

To exercise these rights, contact us at support@supreautogroup.com. We may need to verify your identity before responding. You also have the right to appeal a denial of your request by replying to our response or contacting us at the same address.

California Residents (CCPA / CPRA)

If you are a California resident, you have the right to:

Know what personal information we collect, use, disclose, and sell.
Request deletion of your personal information.
Request correction of inaccurate personal information.
Opt out of the sale or sharing of personal information (note: we do not sell personal information).
Limit the use of sensitive personal information.
Be free from discrimination for exercising your rights.

To exercise these rights, contact us at support@supreautogroup.com.

Other Residents

Depending on your jurisdiction, you may have additional rights regarding your personal information, including the right to access, correct, delete, or restrict processing of your data. Contact us at support@supreautogroup.com to exercise these rights.

11. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will delete it promptly. Parents or guardians who believe their child has provided us with personal information can contact us at support@supreautogroup.com.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of every third-party site you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date above. Material changes will be communicated through prominent notice on our website or by email. Your continued use of our website or services after changes take effect constitutes acceptance of the updated policy.

14. Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

Supre Auto Group

2800 Eisenhower Avenue, Suite 220-B22

Alexandria, VA 22314

Email: support@supreautogroup.com

Phone: Toll Free: (833) 486-5767